Allie Hilliker
Ad Campaign
This is an Advertising Campaign I had to create for one of my classes. I decided to create a company called Wander Aide that made outdoor care products. This Ad campaign was to promote their new line of sunscreen and bug spray. I used took these photographs of my friends and added titles, body copy, logo, slogan and tag line as well as edited the photographs color and exposure. I did a lot of photoshop to the slack line advertisment to get the backpack, shoes and extra slack line out of the picture.
Marketing Manager at South Pacific Auto Sales:
These are a series of 3 advertisments (full page & color) that ran in a local Albnay school's sports booklet handed out at each home game.
This is an 8 page insert
that I created to go in the
Black Friday newspaper
of The Gazette Times and
The Democrat Herald.
(19,000 copies, full page & color)
This is a sticker I created to go inside each vehicle. I used homenet (inventory program) to print the vehicle's information on each sheet of paper and this is displayed in each window.
South Pacific is a family owned company and prides itself on helping the community. We have 7.5 acres and host fundrasing events to help the community. I created all the flyers, radio commercials, facebook and website posts as well as coordinated, planned and ran all the events. We hosted AJ's Angels and created the motorcycle poker run to raise money for a local girl. We raised $10,000 at the poker run and $1,000 at AJ's event!
These are two flyers I created to explain upcoming events at our lot.
I created a motorcycle sales event to start the spring off right! You could spin the wheel to win prizes, we collected customer information for future mailers, sent a mailer out, created a radio commercial and had or online advertising alerting people of the sale!
These are advertisments I created that ran in the Tell & Sell as well as the Capitol Press newspapers.
ADVERTISING CAMPAIGN
This is an advertising campaign I created for one of my classes. I had to create three advertisments that showed a common theme and advertised an original product. I decided to create a company called Wander Aide that created outdoor care products. This campaign showed the release of their new line of sunscreen and bug spray. I created the logo, body copy, title, tagline, slogan, company name and took these pictures of my friends. I did major photoshop on the slack line picture, taking out the extra slack line, backpack and shoes that were in the original picture. I edited all the photos in photoshop, adjusting their contrast, exposure and color.
This is a promotional ad that I came up with for the paper. I pitched the idea to different bars and breweries around Corvallis. Every Thursday this ad runs in the paper, at the start of each week the clients send me their beer for that week. The idea is to promote beers that are new, not getting bought enough or just ones they want people to try. The thing that draws people to participate in this ad is that it is a large ad (went from a 2x6 to a 3x8). Each client only pays $25.50 a week. We calculated that the whole ad, split between the companies would equal around that so no matter what size ad it is the price stays the same. The ad size is growing due to more people asking to get involved.
The Daily Barometer:
Newsletter
This is a newsletter I created for my Writing for Business class. This organization is one I have volunteered for since I was around 8 years old. My grandma helped start OFOSA.
Flyer
This flyer is for a local printing company in Beaverton that I created.
Poster
This is a poster I made for my sorority's philanthropy Pancake Breakfast. This flyer was passed out to other Greek Houses, displayed in the dorms and common areas around campus.